Winner of 3 Clio Awards and Digiday’s Best Live Moment of 2018. TBS’s most engaged with Livestream ever, with a 100% engagement rate!
I had the pleasure of creative directing the social media & digital marketing campaign for TBS’s brand-new, high-priority animated series “Final Space”.
For the campaign’s tent-pole activation, we built a video studio & interactive setup that allowed for real-time capture of an actor to drive the performance of an animated character while he played a game of cards with an audience of thousands of fans. This project has been featured by Adobe at several conferences as a best-in-class example of its Character Animator software.
In addition to the activation, I oversaw the creation of social creative and paid media assets that promoted the show and built its online audience throughout the season.
Agency: GLOW
Client: TBS
Dates: Fall 2017 - Summer 2018
A first-ever, live-streamed interactive game with an animated character, voice-acted in real-time. Done in partnership with TBS, Olan Rogers, and Adobe.
I handled the creative oversight and designed the technical system that we used to create this magic.
Using the holodeck as inspiration, we introduced characters along with custom taglines.
For those who view their social feeds on mute (aka everyone), we made animated type versions to help tell the story with #soundOff.
Friggin’ sweet takes on classic memes!
Each week, we picked a socially-active fan named Kevin (the iconic robot sidekick) and created a custom graphic to call them out as the “KVN” of the week.
The most socially active fan in a week earned the acclaim and attention that comes with “Captain of the week”.