I make campaigns, stories, and interactive experiences that bring people closer to music, culture, and brands.
My work spans creative strategy, social campaigns, games, and hands-on experimentation. I lead teams, shape ideas, and stay close to the making.
I’m currently an Associate Creative Director at Spotify, working on global organic social.
Featured Work
How I can help
Creative direction
I shape the idea, set the direction, and guide the team from concept through production.
Campaigns & storytelling
I develop social campaigns and stories that connect artists and brands with their audiences.
Creative technology
I design and build games, augmented reality, and interactive experiences that give people a way to take part.
Writing
Notes on creativity, culture, and technology, and how they shape the things we make.
Featured
A polished image can arrive before the idea behind it is ready. I consider how storytelling, point of view, and visual craft give AI-assisted work meaning.