Velenaut is an umbrella for musical performers, song-writers, and producers to collaborate and release music.
Visually the brand wished to be linked to classic mid-20th century commercial design aesthetics, specifically airline, automotive, and consumer appliances from the 50’s to the 70’s. Despite the fact that musical output from the group leans heavily on contemporary electronic elements, these themes were meant to link a collaborative and industrial means of production, with a foundational approach to songwriting, storytelling, and artist development.